The passionate, emotional, and enjoyable pleasure that is first experienced when hearing a song is almost always felt when hearing that recording on the radio.
It might have been on terrestrial radio, internet radio, cable or satellite radio. But it is from the medium of radio that the listening pleasure, experience, and excitement is derived.
Radio airplay is one of the key cornerstone elements in the marketing of a recording artist. Radio airplay has been compared to the border to the marketing puzzle – all of the other elements fall into place more easily once the border is established.
The father-son promotion team of Cliff & Jason Gorov have specialized in consulting/marketing and Smooth Jazz and Smooth A/C radio promotion for over 20 years. We are in weekly contact with Smooth Jazz radio stations. Rounding out our promotion team are Smooth Jazz format veteran Michelle Chase and Becca Ogburn our office coordinator.
In addition to the weekly contact with the stations, we are intricately involved in every step of the promotion campaign. We can provide our expert advice and consultation on editing, sequencing, content, and coordination of almost every step in the process of releasing music to radio.
Gorov Music Marketing is regarded as the top promotion firm in the Smooth Jazz radio format. Our experience, knowledge, and relationships with radio and recorded music have helped many musicians establish their careers in Smooth Jazz.
While we are associated with many of the biggest Smooth Jazz artists, our most recognized strengths is breaking new artists, including Norah Jones, Boney James, Corinne Bailey Rae, Eric Darius, Diana Krall, Jonathan Fritzen, Vincent Ingala, Euge Groove, Basia, Peter White, and many others before they ‘hit’. Many artists have “grown up” with The Gorov’s, and have sought our musical counseling since the 1980’s. See what the artists say about our company on our Testimonials page. We also have a Developing Artist Program designed specifically for newer artists. Click here to see our current artists.
We are committed to honest, quality service from a staff that is highly experienced, professional, reliable, and passionate about music.